Association for Accounting Marketing

PRE CONFERENCE

PC1. Rozycki - Understanding Your Real Market Potential Before You Create a Marketing Plan (none provided as of 6/24/11)

PC2. Wilson - Enhancing Performance and Accountability in Your Firm

GENERAL SESSIONS

A1. Smith - Don't Be a Nag: How to Stop Being a Pest and Start being an Advisor

A2. Michel, Tolin - Practical Solutions for Implementing Niches

A3. Golden - Proposals that Rock (and Win) (none provided as of 6/24/11)

A4. Brocato - Crux Rainmaking: Empowering Ambitious Professionals to Unleash Their Sales and Marketing Potential!

B1. Werner - Emotional Intelligence (EQ): The Cornerstone of Executive Presence

B2. George, Levin - Marketer 3.0: How You Can Leverage Technology for Success (none provided as of 6/24/11)

B3. Tierney - Tricks of the Trade: Coaching the Accountant to Success

B4. Eisenstaedt - Client Vulnerability Matrix --- Part 1

B4. Eisenstaedt - Client Vulnerability Matrix --- Part 2

General Session: Clark, Sleeper, Sullivan - Marketing and Business Development: A Marriage Made in a CPA Firm (none provided as of 6/24/11)

C1. Tobe - Coloring Outside the Lines: Creative Problem Solving for Today's Accounting Marketing Professional (none provided as of 6/24/11)

C2. Perry - Writing the Perfect Press Release (none provided as of 6/24/11)

C3. Aquila, Grissom - Building a Culture of Accountability

D1. Campagna - Creating a Positive Client Experience (none provided as of 6/24/11)

D2. Olesinski - Best Practices for Prospecting (none provided as of 6/24/11)

D3. Glick, Monesson - Twenty-five Career Killers for Marketing Directors

E1. Cote - Keys to Negotiation

E2. Breindel - Are You Building a Brand on Table Stakes? The Power of Differentiation in Accounting

E3. Bierman, Shelton - Make Marketing and Selling a Track-able Process (and Determine ROI Concurrently)

F1. Seidman - The Ultimate Objection-Handling Tool

F2. Glick - Developing Your Own Brand

F3. Gold, Beck - Recognizing Design and Content that Sells

G1. Rudio - The Business Development Scorecard: Linking People, Strategy and Performance (none provided as of 6/24/11)

G2. Tolin - Speed Leads: Business Growth Through Cross Pollination

G3. Pawlow - Doing More with Less - 5 Under $5,000: Essential Best Practices for Today's Professional Marketer (Part 1)

G3. Pawlow - Doing More with Less - 5 Under $5,000: Essential Best Practices for Today's Professional Marketer (Part 2)

G4. Frederiksen - Inside the Buyer's Brain: Research From Professional Services Buyers

Closing General Session: Gill, Molinar - 60 Ideas in 60 Minutes (none provided as of 6/24/11)

EXECUTIVE TRACK

ET1. Newtown - FutureFirm Success: Change to Thrive - Accelerating Success Through Diversification

ET1. Rosenberg - FutureFirm Success: Change to Thrive - The Changing Face of the Profession

ET1. Russ - FutureFirm Success: Change to Thrive - Connecting the Dots of Sales & Marketing

ET2. ALL ET Speakers - Ideation & Networking Luncheon

ET3. Aquila - Underpinning Success is Accountability/No, Underpinning Success is Talent - Underpinning Success is a Culture of Accountability

ET3. Wiley - Underpinning Success is Accountability/No, Underpinning Success is Talent - Underpinning Success is a New Type of Talent

ET4. Bhansali - Driving Reputation & Sales with Technology - Successful Practice Development Via Portal

ET4. Koziel - Driving Reputation & Sales with Technology - The New Age Reality of Practice Management

ET4. Whitehouse - Driving Reputation & Sales with Technology - Technological Innovation to Grow Practice & Profit